Archive for the ‘Marketing’ Category

Zong New Marketing Strategy to Promote their product !

Wednesday, April 23rd, 2008

I just saw Zong Telecom new Package on their site and I am really shocked to see their new marvelous marketing strategy , they are providing their SIMs for mobile absolutely free of cost even with 50 Rupees balance lol - they are just amazing , I have bought their Sims and now I am enjoying their package . When I bought that connection I were unaware of the hidden charges attached with the connection , on their site they have not mentioned that they will charge the money after every 30 seconds lol - Now I will have to say that they are just amazing in their marketing lol - they are attraction their customers with the new package on which they are offering per 30 second package but a lot of new guys who are buying their connection are unaware about this issue and they are just buying the SIM . So, finally I decided to write a post on this issue , though its seems aukward for us but this seems beautiful for the Zong company lol - I think its their false belief , all the things are in the trust , You can play with the people once but not everytime , because when people know about the real situation then they never trust again and again , and finally you lose your reputation in the market . So, these things should not be neglected ,

  • Never try to get oversmart while marketing your product .
  • Make your marketing strategy and package planing neat and clean .
  • Explain each and every point of the plan clearly .
  • Do not put hidden charges .
  • Rate plan should be good with respect to the Market
  • ?Your main focus should be on attracting people to your service , and permanent users should be your focus .

If you will follow these things then you will never lose your potential in the market and in the result you will get permanent users which will be the real source of income for you .